JAPONICA
Homepage and inner page preview

Direction

Photo-led editorial homepage in the premium Sydney wedding florist register. Florals are the star of every frame. Cream and oat palette with aubergine accents. Megan's existing JAPONICA wordmark and partnership voice preserved.

Inclusive of any couple, no assumptions about a bride or her vision. Megan brings the visioning to every wedding.

Differences

Two homepage variants explore different hero treatments and palette temperatures. Two inner-page mockups show how Weddings and Portfolio do different jobs.

Homepage A

Aubergine, photo hero

Full-bleed Ken Burns hero on the white rose detail. Cream sections bracket an aubergine portfolio strip for editorial pace. The more dramatic arrival.

Homepage B

Sandstone, text hero

JAPONICA stands alone over a warm sandstone gradient. The first photo appears as a single editorial moment after scroll. The quieter arrival.

Inner page

Weddings

The offering. Signature elements (installations, ceremony, bouquets, tablescapes). Three-step process. Forward-looking. The page where a couple decides if Japonica is for them.

Inner page

Portfolio

The past work. Six real weddings as case studies. Photo-led grid. Each entry deep-linkable. The page where a couple sees proof.

Results

Open each in turn.